Modern Outbound
Modern Outbound

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Your outbound machine.

We’re a turn-key outbound team that generates more pipeline with the right mix of technology, systems and human expertise.
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               A FEW WE’RE TRUSTED BY:

Prospecting is only getting harder. 

50
%

At least 50% of the prospects chased by salespeople are not a good fit for what is being sold.

Marc Wayshak
42
%

42% of sales reps named prospecting as the most challenging stage of the sales process.

Hubspot
#
1

Setting up appointments was the top prospecting challenge faced by sales agents in 2019.

Richardson

Want to see a few live campaigns in action?

Some of our happy clients


“They’ve helped tremendously with everything from prospecting within our ICP, to A/B testing messaging, and everywhere in-between. Thus far, we’re seeing about a 10x return on our spend, but more importantly, we’re saving hours each week that we can now dedicate to other business needs. Highly recommend!”

Kenny Traber
Director of Sales


“Joel and the team at Modern Outbound are an invaluable strategic partner that quickly grasped our business and took it to a whole new level with their agile execution and collaborative style.”

Boren Novakovic
CEO, PeopleVine


“My team spent a year creating and sending outbound campaigns with little to show for it. Joel and his team put a strategy in place in less than 30 days that drastically increased engagement, resulting in sales within 60 days

Eric Sweeney
CEO, H2Office Tech


Modern Outbound has been a terrific extension to our business development outreach efforts by consistently delivering qualified leads to us. Joel & Mac are great partners and are always available when we need them”.

AmandaTolbert
VP of SalesFileVision


Modern Outbound created an effective multi-pronged process for client acquisition. The team is essential in crafting the right messages for multiple verticals. Joel and his team work seamlessly with us to shape and implement our go to market strategies across several different client segments”.

WillieWilliams
CRO DecameronTechnologies


“Selecting a partner for your outbound machine is not a light decision. It requires empathy, brevity, focus, and execution. While there is a sea of options in this space, I would entrust very few to be at the wheel. Joel + the team at Modern Outbound provide respect for your urgency and execute at speed you require. They ain’t check in’ the box…they get it done.”

Jesse Guglielmo
CEO 1-800-NUMBER


“Working with Modern Outbound has proved to be very successful for our organization. They are very easy to work with, flexible, attentive and have been critical in helping us grow our business. I highly recommend them!”

Jay Groundwater
VP of Sales Govt Portal


"Over the last 4 years, we have tested a number of organizations to help us with our lead generation efforts.  From day one the Modern Outbound team was different.  They have proven to be one of our most cost-effective and consistent partners.  The best part about Modern Outbound is they don’t require much of my time.  Joel continually innovates on his own processes and drives down his cost per lead.  They are someone I pass along to all my friends because I know it will help them grow their business”.

Kip Kugler
VP Programmers.io


Modern Outbound has been an outstanding partner. Their unique skill set is an important part of our engagement and marketing with customers. It is a pleasure to work with them”.

Darren Webster
CEO Goalster


“These guys are super talented and really took the time to get to know us and our business! The Modern Outbound team went above and beyond to craft solutions and took a very thoughtful and careful approach to our pretty unique business model. I have no doubt that Modern Outbound would be a huge asset for any B2Bbusiness”.

Erica Figueiredo
Marketing Specialist Next Generation Trust Company


“In only three months of working with Modern Outbound Team, we generated more leads than we were able to handle. So be careful with these folks because they ROCK!”

Pavol Schmitzer
CCO Crayonic
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Our process

Our Process

Strategy + Execution

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Crystallize

Crystallize your ideal client personas

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Targeted lists

Build targeted lists driven by trigger events, pain points + value props

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Authentic copy

Create authentic copy to boost engagement

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Multi-step

Build multi-step sequences that add value at each step

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A/B testing

A/B testing across all campaigns to double-down on what’s working

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Regular iteration

Regular iteration - continuously building new campaigns + exploring new markets/angles

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Technology Integration

We’re experts in sales enablement tech — so you don’t have to be.

Sales-enablement technology is a critical ingredient to any modern sales team.

We come fully loaded with the best in-class sales technology, dashboard analytics and automated systems. 

You’ll get the best sales technology along with experts at the wheel. This saves our clients thousands of dollars per year.

Technology Integration

Just a few examples of tools we leverage...

Work

Strategy

After obtaining and verifying basic contact information, the work really begins. We uncover trigger events and company insights to enhance personalization and increase reply rates.

Once the list is built, we actively monitor it for data cleansing and enrichment opportunities.

Focus lists are living, breathing documents — we take care of that for you.

“They’ve helped tremendously with everything from prospecting within our ICP, to A/B testing messaging, and everywhere in-between. They’re professional, polished, and well-versed in various tech products that are producing incredible results for our team. Thus far, we’re seeing about a 10x return on our spend, but more importantly, we’re saving hours each week that we can now dedicate to other business needs. Highly recommend!”

Kenny Traber
Director of Sales, Tourial

“Joel and the team at Modern Outbound are an invaluable strategic partner that quickly grasped our business and took it to a whole new level with their agile execution and collaborative style.”

Boren Novakovic
CEO, PeopleVine

“My team spent a year creating and sending outbound campaigns with little to show for it. Joel and his team put a strategy in place in less than 30 days that drastically increased engagement, resulting in sales within 60 days”

Eric Sweeney
CEO, H2Office Tech
Strategy
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How it works

How it works

Onboarding

Knowledge-sharing, product deep-dive and tech setup

Targeted list building

We group your prospects based on pain points, value props and triggers.

Data verification

We double-verify all email addresses to ensure bounce rates stay low = better email deliverability.

Sales copy creation

We're big believers in relevance-at-scale and crafting authentic copy that better reflects your brand.

Tactical maintenance and building

A good outbound program is never static. Continuously analyzing what's working (and what isn't), informs future campaigns / messaging / targeting.

What sets us apart?

Going beneath the surface

Beyond lead-generation

In the new era of prospecting, context is equally important to contacts. Leveraging phone numbers and email addresses with no accompanying insights is no longer enough to convert prospects into opportunities.

We study and engage your ideal client personas on a deeper level to increase engagement and immediately separate you from competitors.

Less talk, more action

Beyond sales consultants

We go further than diagnosing the problem and dispensing advice. Building a thoughtful outbound strategy is only step 1.

Our niche market is fast-growing companies that need a team of experts to roll their sleeves up and execute every day. We're judged on pipeline growth and sales outcomes- no expensive advice, no fluff.

We're an extension of your team

Not a BPO or call center

While some non-primary areas of your business can be outsourced to a third party BPO, your sales function is a different story.

We act as an extension of your team at all times.

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You've got questions, we've got answers

Here are a few common questions we receive about outbound sales partner

Faq's
What are the expenses associated with building an in-house SDR team vs outsourcing?
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— Hiring a quality outbound agency costs less than a third of a single SDR's true annual salary. Here's why: there are numerous costs to consider over and above salary and bonus when hiring an in-house SDR.

To name a few - employer taxes, benefit costs, administration fees, software licences and training/hiring costs. According to Glassdoor, the average SDR salary is $74k with salary and bonus- when adding in all the extra costs above, the true SDR annual cost is closer to $150k.

Ok, it might be much more expensive but SDR's are still a good long-term investment, right?
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— Not necessarily. According to Mercer, the average in-house sales development team sees turnover of over 39%. Another recent study from Bridge group states the average life span of an SDR in one role is 14.2 months.

These combining factors can make for a high-risk investment. Depending on your situation, a high-quality outbound firm can help you grow faster without the additional expenses.

Does a partnership with outbound agency have to be an all-or-nothing arrangement?
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— Absolutely not. In fact, we've seen that 40% of companies who outsource will combine this with in-house sales/marketing efforts. Larger, more established businesses typically have a hybrid approach, whereas smaller, fast growing startups prefer to fully outsource their outbound function.

We work with companies of all shapes and sizes. Understanding your short and long-term goals as a business is paramount.

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Don’t know where to start? Schedule a consultation call with us.

We partner with your team to build a more consistent and robust sales pipeline.