At least 50% of the prospects chased by salespeople are not a good fit for what is being sold.
42% of sales reps named prospecting as the most challenging stage of the sales process.
Setting up appointments was the top prospecting challenge faced by sales agents in 2019.
Crystallize
Crystallize your ideal client personas
Targeted lists
Build targeted lists driven by trigger events, pain points + value props
Authentic copy
Create authentic copy to boost engagement
Multi-step
Build multi-step sequences that add value at each step
A/B testing
A/B testing across all campaigns to double-down on what’s working
Regular iteration
Regular iteration - continuously building new campaigns + exploring new markets/angles
Sales-enablement technology is a critical ingredient to any modern sales team.
We come fully loaded with the best in-class sales technology, dashboard analytics and automated systems.
You’ll get the best sales technology along with experts at the wheel. This saves our clients thousands of dollars per year.
After obtaining and verifying basic contact information, the work really begins. We uncover trigger events and company insights to enhance personalization and increase reply rates.
Once the list is built, we actively monitor it for data cleansing and enrichment opportunities.
Focus lists are living, breathing documents — we take care of that for you.
“They’ve helped tremendously with everything from prospecting within our ICP, to A/B testing messaging, and everywhere in-between. They’re professional, polished, and well-versed in various tech products that are producing incredible results for our team. Thus far, we’re seeing about a 10x return on our spend, but more importantly, we’re saving hours each week that we can now dedicate to other business needs. Highly recommend!”
“Joel and the team at Modern Outbound are an invaluable strategic partner that quickly grasped our business and took it to a whole new level with their agile execution and collaborative style.”
“My team spent a year creating and sending outbound campaigns with little to show for it. Joel and his team put a strategy in place in less than 30 days that drastically increased engagement, resulting in sales within 60 days”
Knowledge-sharing, product deep-dive and tech setup
We group your prospects based on pain points, value props and triggers.
We double-verify all email addresses to ensure bounce rates stay low = better email deliverability.
We're big believers in relevance-at-scale and crafting authentic copy that better reflects your brand.
A good outbound program is never static. Continuously analyzing what's working (and what isn't), informs future campaigns / messaging / targeting.
In the new era of prospecting, context is equally important to contacts. Leveraging phone numbers and email addresses with no accompanying insights is no longer enough to convert prospects into opportunities.
We study and engage your ideal client personas on a deeper level to increase engagement and immediately separate you from competitors.
We go further than diagnosing the problem and dispensing advice. Building a thoughtful outbound strategy is only step 1.
Our niche market is fast-growing companies that need a team of experts to roll their sleeves up and execute every day. We're judged on pipeline growth and sales outcomes- no expensive advice, no fluff.
While some non-primary areas of your business can be outsourced to a third party BPO, your sales function is a different story.
We act as an extension of your team at all times.
Here are a few common questions we receive about outbound sales partner
— Hiring a quality outbound agency costs less than a third of a single SDR's true annual salary. Here's why: there are numerous costs to consider over and above salary and bonus when hiring an in-house SDR.
To name a few - employer taxes, benefit costs, administration fees, software licences and training/hiring costs. According to Glassdoor, the average SDR salary is $74k with salary and bonus- when adding in all the extra costs above, the true SDR annual cost is closer to $150k.
— Not necessarily. According to Mercer, the average in-house sales development team sees turnover of over 39%. Another recent study from Bridge group states the average life span of an SDR in one role is 14.2 months.
These combining factors can make for a high-risk investment. Depending on your situation, a high-quality outbound firm can help you grow faster without the additional expenses.
— Absolutely not. In fact, we've seen that 40% of companies who outsource will combine this with in-house sales/marketing efforts. Larger, more established businesses typically have a hybrid approach, whereas smaller, fast growing startups prefer to fully outsource their outbound function.
We work with companies of all shapes and sizes. Understanding your short and long-term goals as a business is paramount.
We partner with your team to build a more consistent and robust sales pipeline.