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At least 50% of the prospects chased by salespeople are not a good fit for what is being sold.
42% of sales reps named prospecting as the most challenging stage of the sales process.
Setting up appointments was the top prospecting challenge faced by sales agents in 2019.
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“They’ve helped tremendously with everything from prospecting within our ICP, to A/B testing messaging, and everywhere in-between. Thus far, we’re seeing about a 10x return on our spend, but more importantly, we’re saving hours each week that we can now dedicate to other business needs. Highly recommend!”
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“Joel and the team at Modern Outbound are an invaluable strategic partner that quickly grasped our business and took it to a whole new level with their agile execution and collaborative style.”
“
“My team spent a year creating and sending outbound campaigns with little to show for it. Joel and his team put a strategy in place in less than 30 days that drastically increased engagement, resulting in sales within 60 days”
“
“Modern Outbound has been a terrific extension to our business development outreach efforts by consistently delivering qualified leads to us. Joel & Mac are great partners and are always available when we need them”.
“
“Modern Outbound created an effective multi-pronged process for client acquisition. The team is essential in crafting the right messages for multiple verticals. Joel and his team work seamlessly with us to shape and implement our go to market strategies across several different client segments”.
“
“Selecting a partner for your outbound machine is not a light decision. It requires empathy, brevity, focus, and execution. While there is a sea of options in this space, I would entrust very few to be at the wheel. Joel + the team at Modern Outbound provide respect for your urgency and execute at speed you require. They ain’t check in’ the box…they get it done.”
“
“Working with Modern Outbound has proved to be very successful for our organization. They are very easy to work with, flexible, attentive and have been critical in helping us grow our business. I highly recommend them!”
“
"Over the last 4 years, we have tested a number of organizations to help us with our lead generation efforts. From day one the Modern Outbound team was different. They have proven to be one of our most cost-effective and consistent partners. The best part about Modern Outbound is they don’t require much of my time. Joel continually innovates on his own processes and drives down his cost per lead. They are someone I pass along to all my friends because I know it will help them grow their business”.
“
“Modern Outbound has been an outstanding partner. Their unique skill set is an important part of our engagement and marketing with customers. It is a pleasure to work with them”.
“
“These guys are super talented and really took the time to get to know us and our business! The Modern Outbound team went above and beyond to craft solutions and took a very thoughtful and careful approach to our pretty unique business model. I have no doubt that Modern Outbound would be a huge asset for any B2Bbusiness”.
“
“In only three months of working with Modern Outbound Team, we generated more leads than we were able to handle. So be careful with these folks because they ROCK!”
“
“They’ve helped tremendously with everything from prospecting within our ICP, to A/B testing messaging, and everywhere in-between. Thus far, we’re seeing about a 10x return on our spend, but more importantly, we’re saving hours each week that we can now dedicate to other business needs. Highly recommend!”
“
“Joel and the team at Modern Outbound are an invaluable strategic partner that quickly grasped our business and took it to a whole new level with their agile execution and collaborative style.”
“
“My team spent a year creating and sending outbound campaigns with little to show for it. Joel and his team put a strategy in place in less than 30 days that drastically increased engagement, resulting in sales within 60 days”
“
“Modern Outbound has been a terrific extension to our business development outreach efforts by consistently delivering qualified leads to us. Joel & Mac are great partners and are always available when we need them”.
“
“Modern Outbound created an effective multi-pronged process for client acquisition. The team is essential in crafting the right messages for multiple verticals. Joel and his team work seamlessly with us to shape and implement our go to market strategies across several different client segments”.
“
“Selecting a partner for your outbound machine is not a light decision. It requires empathy, brevity, focus, and execution. While there is a sea of options in this space, I would entrust very few to be at the wheel. Joel + the team at Modern Outbound provide respect for your urgency and execute at speed you require. They ain’t check in’ the box…they get it done.”
“
“Working with Modern Outbound has proved to be very successful for our organization. They are very easy to work with, flexible, attentive and have been critical in helping us grow our business. I highly recommend them!”
“
"Over the last 4 years, we have tested a number of organizations to help us with our lead generation efforts. From day one the Modern Outbound team was different. They have proven to be one of our most cost-effective and consistent partners. The best part about Modern Outbound is they don’t require much of my time. Joel continually innovates on his own processes and drives down his cost per lead. They are someone I pass along to all my friends because I know it will help them grow their business”.
“
“Modern Outbound has been an outstanding partner. Their unique skill set is an important part of our engagement and marketing with customers. It is a pleasure to work with them”.
“
“These guys are super talented and really took the time to get to know us and our business! The Modern Outbound team went above and beyond to craft solutions and took a very thoughtful and careful approach to our pretty unique business model. I have no doubt that Modern Outbound would be a huge asset for any B2Bbusiness”.
“
“In only three months of working with Modern Outbound Team, we generated more leads than we were able to handle. So be careful with these folks because they ROCK!”
Crystallize
Crystallize your ideal client personas
Targeted lists
Build targeted lists driven by trigger events, pain points + value props
Authentic copy
Create authentic copy to boost engagement
Multi-step
Build multi-step sequences that add value at each step
A/B testing
A/B testing across all campaigns to double-down on what’s working
Regular iteration
Regular iteration - continuously building new campaigns + exploring new markets/angles
Sales-enablement technology is a critical ingredient to any modern sales team.
We come fully loaded with the best in-class sales technology, dashboard analytics and automated systems.
You’ll get the best sales technology along with experts at the wheel. This saves our clients thousands of dollars per year.
After obtaining and verifying basic contact information, the work really begins. We uncover trigger events and company insights to enhance personalization and increase reply rates.
Once the list is built, we actively monitor it for data cleansing and enrichment opportunities.
Focus lists are living, breathing documents — we take care of that for you.
“They’ve helped tremendously with everything from prospecting within our ICP, to A/B testing messaging, and everywhere in-between. They’re professional, polished, and well-versed in various tech products that are producing incredible results for our team. Thus far, we’re seeing about a 10x return on our spend, but more importantly, we’re saving hours each week that we can now dedicate to other business needs. Highly recommend!”
“Joel and the team at Modern Outbound are an invaluable strategic partner that quickly grasped our business and took it to a whole new level with their agile execution and collaborative style.”
“My team spent a year creating and sending outbound campaigns with little to show for it. Joel and his team put a strategy in place in less than 30 days that drastically increased engagement, resulting in sales within 60 days”
Knowledge-sharing, product deep-dive and tech setup
We group your prospects based on pain points, value props and triggers.
We double-verify all email addresses to ensure bounce rates stay low = better email deliverability.
We're big believers in relevance-at-scale and crafting authentic copy that better reflects your brand.
A good outbound program is never static. Continuously analyzing what's working (and what isn't), informs future campaigns / messaging / targeting.
In the new era of prospecting, context is equally important to contacts. Leveraging phone numbers and email addresses with no accompanying insights is no longer enough to convert prospects into opportunities.
We study and engage your ideal client personas on a deeper level to increase engagement and immediately separate you from competitors.
We go further than diagnosing the problem and dispensing advice. Building a thoughtful outbound strategy is only step 1.
Our niche market is fast-growing companies that need a team of experts to roll their sleeves up and execute every day. We're judged on pipeline growth and sales outcomes- no expensive advice, no fluff.
While some non-primary areas of your business can be outsourced to a third party BPO, your sales function is a different story.
We act as an extension of your team at all times.
Here are a few common questions we receive about outbound sales partner
— Hiring a quality outbound agency costs less than a third of a single SDR's true annual salary. Here's why: there are numerous costs to consider over and above salary and bonus when hiring an in-house SDR.
To name a few - employer taxes, benefit costs, administration fees, software licences and training/hiring costs. According to Glassdoor, the average SDR salary is $74k with salary and bonus- when adding in all the extra costs above, the true SDR annual cost is closer to $150k.
— Not necessarily. According to Mercer, the average in-house sales development team sees turnover of over 39%. Another recent study from Bridge group states the average life span of an SDR in one role is 14.2 months.
These combining factors can make for a high-risk investment. Depending on your situation, a high-quality outbound firm can help you grow faster without the additional expenses.
— Absolutely not. In fact, we've seen that 40% of companies who outsource will combine this with in-house sales/marketing efforts. Larger, more established businesses typically have a hybrid approach, whereas smaller, fast growing startups prefer to fully outsource their outbound function.
We work with companies of all shapes and sizes. Understanding your short and long-term goals as a business is paramount.
We partner with your team to build a more consistent and robust sales pipeline.
