Modern Outbound
Modern Outbound

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About us

Meet our team
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How it works

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Step 1

Sign up to the Social Connect platform and connect your insights instantly with just a few clicks.
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Step 2

Grant permission to access your data. You can revoke permission anytime with the Social Connect app.
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Step 3

After you grant permission, your data will be shared automatically with your selected brands.

Our Story

Outbound sales is becoming harder and more nuanced. Customers demand far more than typical generic emails and cold calls.

The tide is changing. There's a better way.

Personalized prospecting is at the heart of what we do. Hustle, grit and smart sales enablement is how we get it done.

We're a "do it for you" outbound solution for fast-growing start-ups who don't have the time or resources to hire/train in-house sales reps and sales operations professionals. It's time to focus more on your business and less on your sales pipeline.

Joel Graber

Joel Graber

CEO + Founder

After almost a decade of sales experience at large corporations like BlackRock and JP Morgan, Joel carved out his own niche as a Growth Advisor and Outbound Aficionado.

Joel enjoys engineering new ways to fill the sales funnel with qualified prospects, he created Modern Outbound to help start-ups build predictable revenue with a top-notch outbound engine.

Joel loves contributing to the success of innovative + fast-growing tech companies.

Jessica Graber

Head of Operations
Jessica Graber

Jess has worked in the operations world for almost a decade.

She's an integral part of the behind-the-scenes running of all accounts.

Strategizing optimal back-end systems while maintaining efficiency/communication across internal teams is a key component of her day-to-day.

Joel describes Jess as the "wd-40 that keeps the wheels turning smoothly!"


Mac Potter

Mac Potter





Director of Client Services

After years of organizational experience at the American Cancer Society and a boutique law firm, Mac joins us as the ultimate account advocate. He is motivated by supporting people + companies in reaching their fullest potential.

Mac oversees day to day account management activities and all of our client service reps. He enjoys responding nimbly in fast-changing markets - keeping the wheels in motion with creative solutions and close attention to detail.

Mac loves having a hand in helping new and exciting products reach their intended audience and ultimately achieve market success!

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Sohail Khan

Jessica Graber

Ambitious + focused from a very young age, Naveed started his first business in data science at the age of 14.

Since then, he has worked with companies all over the world from Canada to South Africa (and many in between)!

Naveed is our data guru and we marvel at his ability to continuously problem solve + innovate when it comes to our clients data needs.


Director of Data Science

Joel Graber

CEO + Founder

Jessica Graber

Head of Operations

Mac Potter

Director of Client Services

Oli Lewis

Head of Copywriting

Sohail Khan

Director of Data Science

Don’t know where to start? Schedule a consultation call with us.

We partner with your team to build a more consistent and robust sales pipeline.