Two Ways to Activate Your Campaigns

Launch

To activate campaigns quickly and prove pipeline impact

Includes:

Onboarding + outbound system setup

Outbound-ready content creation (short-form + thought leadership assets)

Channel activation: Email + LinkedIn (organic posts + ad retargeting)

Signal-driven targeting & account selection

Dashboard for engagement + pipeline attribution

Dedicated activation manager

Turnkey Outbound

Core Outbound + personalized nurture funnels based on prospect sentiment

Everything from Core Outbound

Warm calling into high-intent leads who have expressed interest

Implement patented Modern Outbound AI nurture machine to convert all activated prospects at all stages

20,000+ prospect touch points (includes nurture sequence outreach)

Weekly strategy sessions + dedicated Slack channel

Outbound Consulting + Workshops

Arming your sales team with modern outbound tactics and strategies

Implement a fully integrated outbound tech stack

Train reps on outbound tools to increase productivity and adoption

Weekly coaching with focused training modules

Custom playbooks with actionable plays and scripts

Assist with recruiting/onboarding new outbound sales reps

Demo training and role playing for more productive prospect conversations

Dedicated Slack channel for tactical advice and updates

Expand

To scale reach, deepen ABM, and drive even greater pipeline impact

Everything in Launch, plus:

Expanded content activation (more formats + higher volume)

Expanded reach: Google, programmatic, and display ads + communities (Slack, Reddit, niche groups)

Advanced ABM signals + intent-data integration

Deeper personalization in outreach & messaging

Custom reporting dashboards (reach, account penetration, influence, pipeline)

Quarterly strategy + optimization workshops with leadership

Campaign Builder

Data-as-a-Service'

Access to hundreds of databases for precise targeting

Build out ideal client profiles, buying triggers, and segmentation

Full list management: data generation, QA, and verification

Seamless data flow into your sequencer—no lift for reps

Weekly updates and up to 10 new campaign requests per month

Slack channel for requests, updates, and collaboration

Core Outbound

Done-with-you

Define and prioritize your ICP and TAM collaboratively, with a focus on high-intent targets

Identify buyer signals and embed them directly into your outbound workflows

Train your team on tools, workflows, and strategy

Write outbound messaging together, while upskilling your team to personalize at scale

Weekly coaching to refine messaging, signals and tactics

Slack support and coaching to keep your team accountable and on track

Turnkey Outbound

Core Outbound + personalized nurture funnels based on prospect sentiment

Everything from Core Outbound

Warm calling into high-intent leads who have expressed interest

Implement patented Modern Outbound AI nurture machine to convert all activated prospects at all stages

20,000+ prospect touch points (includes nurture sequence outreach)

Weekly strategy sessions + dedicated Slack channel

Outbound Consulting + Workshops

Arming your sales team with modern outbound tactics and strategies

Implement a fully integrated outbound tech stack

Train reps on outbound tools to increase productivity and adoption

Weekly coaching with focused training modules

Custom playbooks with actionable plays and scripts

Assist with recruiting/onboarding new outbound sales reps

Demo training and role playing for more productive prospect conversations

Dedicated Slack channel for tactical advice and updates

Outsourced Outbound

Done-for-you

Build and enrich lead lists using Clay, LinkedIn, Apollo, and other verified sources

Write custom email and LinkedIn copy designed to drive responses from key accounts

Manage inbox replies, track engagement, and route warm leads to your team

Maintain consistent volume with fresh data and automated list updates

Run A/B tests and weekly optimizations across copy, timing, and targeting

Deliver weekly reporting with insights, learnings, and next steps

Core Outbound Engine

Your Outbound Operator

Includes:

ICP mapping and precise targeting strategy based on signals

Messaging development for all outreach copy

Custom data pipelines (Clay, Apollo, LinkedIn, public data sources)

Automation setup and system build (client-owned)

Ongoing campaign management and optimization

Weekly performance reporting and strategy check-ins

Sales team enablement and training for system handover

Turnkey Outbound

Core Outbound + personalized nurture funnels based on prospect sentiment

Everything from Core Outbound

Warm calling into high-intent leads who have expressed interest

Implement patented Modern Outbound AI nurture machine to convert all activated prospects at all stages

20,000+ prospect touch points (includes nurture sequence outreach)

Weekly strategy sessions + dedicated Slack channel

Outbound Consulting + Workshops

Arming your sales team with modern outbound tactics and strategies

Implement a fully integrated outbound tech stack

Train reps on outbound tools to increase productivity and adoption

Weekly coaching with focused training modules

Custom playbooks with actionable plays and scripts

Assist with recruiting/onboarding new outbound sales reps

Demo training and role playing for more productive prospect conversations

Dedicated Slack channel for tactical advice and updates

Modern Outbound Ecosystem

Managed Outbound + Demand-Gen Content

Includes everything in Modern Outbound Engine, plus:

LinkedIn thought-leadership content (3 posts/week)

Targeted LinkedIn ad campaigns (Thought Leadership + conversation ads)

CRM-based email nurture campaigns

Warm lead segmentation and advanced follow-up sequencing

Newsletter creation + management (optional)

Your choice — bundled or a la carte

Supporting services

Campaign Builder

Access to hundreds of databases for precise targeting

Build out ideal client profiles, buying triggers, and segmentation

Seamless data flow into your sequencer—no lift for reps

Weekly updates and up to 10 new campaign requests per month

LinkedIn Machine with Modern Inbound*

Organic posting

Organic / targeted direct Messaging

Targeted Ads

*We'll redirect you to our partner agency website

Sales copy with Modern Copy

Build copy funnels across multiple channels

Sales and outbound copy

Ad copy

Landing page copy

Some of our happy clients
“Over the last 4 years, we have tested a number of organizations to help us with scaling pipeline. From day one the Modern Outbound team was different. They have proven to be one of our most cost-effective and consistent partners.”
Kip Kugler
VP of Growth of Programmers.io
“Modern Outbound’s expertise in strategy, technology, and campaign execution played a key role in our growth during a critical stage. Highly recommend their team.”
Eric Redding
VP of Operations and Revenue
“Modern Outbound has been a trusted partner for me at two different organizations, consistently delivering proven results with their smart and tailored outbound strategies. Their team is collaborative, easy to work with, and truly feels like an extension of our marketing efforts.”
Dorothy Wolden
VP of Marketing, Cultivate
“This team is super talented and really took the time to get to know our business. They took a thoughtful and careful approach to our pretty unique business model. I have no doubt that Modern Outbound would be a huge asset for any B2B business.”
Erica Figueiredo
VP of Marketing, Next Generation Trust Company
“Modern Outbound operates like an extension of our team - strategic, agile, and results-driven. They diagnose what works, fix what doesn’t, and continually refine for growth. The outcomes speak for themselves.”
Steve Wimmer
VP of Partnerships
“Modern Outbound created an effective multi-pronged process for client acquisition. The team is essential in crafting and repurposing the right content for multiple verticals. Joel and his team work seamlessly with us to shape and implement our go to market strategies across several different client segments.”
Willie Williams
CRO, Decameron Technologies
“Modern Outbound has been an outstanding partner. Their unique skill set is an important part of our engagement and marketing with customers. It is a pleasure to work with them”
Darren Webster
CEO, Goalster
“Selecting a partner for your outbound machine is not a light decision. It requires empathy, brevity, focus, and execution. While there is a sea of options in this space, I would entrust very few to be at the wheel. Joel + the team at Modern Outbound provide respect for your urgency and execute at speed you require. They ain’t check in’ the box…they get it done.”
Jesse Guglielmo
CEO, 1-800-NUMBER
“My team spent a year creating and sending outbound campaigns with little to show for it. Joel and his team put a strategy in place in less than 30 days that drastically increased engagement, resulting in sales within 60 days”
Eric Sweeney
CEO, H2Office Tech
“Joel and the team at Modern Outbound are an invaluable strategic partner that quickly grasped our business and took it to a whole new level with their agile execution and collaborative style.”
Boren Novakovic
CEO, PeopleVine
“Over the last 4 years, we have tested a number of organizations to help us with scaling pipeline. From day one the Modern Outbound team was different. They have proven to be one of our most cost-effective and consistent partners.”
Kip Kugler
VP of Growth of Programmers.io
“Modern Outbound’s expertise in strategy, technology, and campaign execution played a key role in our growth during a critical stage. Highly recommend their team.”
Eric Redding
VP of Operations and Revenue
“Modern Outbound has been a trusted partner for me at two different organizations, consistently delivering proven results with their smart and tailored outbound strategies. Their team is collaborative, easy to work with, and truly feels like an extension of our marketing efforts.”
Dorothy Wolden
VP of Marketing, Cultivate
“This team is super talented and really took the time to get to know our business. They took a thoughtful and careful approach to our pretty unique business model. I have no doubt that Modern Outbound would be a huge asset for any B2B business.”
Erica Figueiredo
VP of Marketing, Next Generation Trust Company
“Modern Outbound operates like an extension of our team - strategic, agile, and results-driven. They diagnose what works, fix what doesn’t, and continually refine for growth. The outcomes speak for themselves.”
Steve Wimmer
VP of Partnerships
“Modern Outbound created an effective multi-pronged process for client acquisition. The team is essential in crafting and repurposing the right content for multiple verticals. Joel and his team work seamlessly with us to shape and implement our go to market strategies across several different client segments.”
Willie Williams
CRO, Decameron Technologies
“Modern Outbound has been an outstanding partner. Their unique skill set is an important part of our engagement and marketing with customers. It is a pleasure to work with them”
Darren Webster
CEO, Goalster
“Selecting a partner for your outbound machine is not a light decision. It requires empathy, brevity, focus, and execution. While there is a sea of options in this space, I would entrust very few to be at the wheel. Joel + the team at Modern Outbound provide respect for your urgency and execute at speed you require. They ain’t check in’ the box…they get it done.”
Jesse Guglielmo
CEO, 1-800-NUMBER
“My team spent a year creating and sending outbound campaigns with little to show for it. Joel and his team put a strategy in place in less than 30 days that drastically increased engagement, resulting in sales within 60 days”
Eric Sweeney
CEO, H2Office Tech
“Joel and the team at Modern Outbound are an invaluable strategic partner that quickly grasped our business and took it to a whole new level with their agile execution and collaborative style.”
Boren Novakovic
CEO, PeopleVine

FAQs

How is this different from hiring an outbound agency or SDR team?

Outbound agencies focus on dials and demos. We focus on campaign activation — embedding your content, ABM strategy, and buyer signals into outbound so every campaign builds credibility and generates pipeline.

Marketing stays in control, and you get credit for the impact.

Will this create more work for my team?

No. We plug in as an extension of your marketing org. We handle the systems, outbound-ready content, and multi-channel distribution.

You get more reach and pipeline attribution — without adding headcount or busywork.

How will I measure success?

We report on the KPIs that matter to marketing leaders: reach, engagement, account penetration, and pipeline attribution.

Our dashboards make it simple to connect campaign activation to revenue, giving you clear visibility — and clear wins to report to the C-suite.

How do you integrate with our existing marketing tech stack?

We work with the tools you already use — whether that’s HubSpot, Marketo, Salesforce, or attribution platforms like Dreamdata.

We set up email infrastructure, connect outbound channels (LinkedIn, ads, communities), and ensure all data rolls into your reporting ecosystem.

How fast will we see results?

Most teams see engagement lift and early pipeline impact within the first 30–60 days of campaign activation.

Because we use your existing content and ABM strategy, we can activate quickly — while continuously refining based on buyer signals.

Don’t know where to start? Schedule a consultation call with us

We partner with your team to build a more consistent and robust sales pipeline