How Modern Marketers Monetize their Campaigns (in 8 steps)

‍1. Repurpose Like a Pro

Don’t let great content collect dust. Use a case study as your base and spin it into micro-content for every channel:

Cold Email: 1–3 short, conversational lines.
“We helped a SaaS brand add $500K to pipeline with a strategy most teams aren’t testing yet. Want the 2-min breakdown?”

LinkedIn DM: Even shorter. Hook curiosity.
“Hey [Name] — we tried a new outbound play that added $500K in pipeline for another Series B SaaS CMO. Want the quick rundown?”

LinkedIn Posts: Turn the story into 2–3 posts. Share what worked, what didn’t, and key learnings. Tag your team and show behind-the-scenes insight.

Thought Leader Ad: Boost your best-performing post from a personal profile, not a company page — higher engagement guaranteed.

Goal: 1 piece of content → 4 channels → 12+ touchpoints.

2. Precision Targeting (Data Is Your Amplifier)

Spray-and-pray is dead. Use tools like Clay, Apollo, or ZoomInfo to get surgical on targeting.

Pull lists by industry, company size, job changes, department growth/contraction, tech stack, intent signals (hundreds of others) — so you know exactly who should see this content.‍

3. Build Your Outreach Hub (Cold Email + LinkedIn + Smart Sync)

Your content needs an engine — not just “send it from HubSpot.”

Cold Email Setup:

• Use dedicated domains (e.g., getyourbrand.com) to protect your main one.
• Configure SPF, DKIM, DMARC; test with MailGenius or GlockApps.
• Warm up inboxes (Instanly, Mailflow, Folderly).
• Scale gradually (30 → 50 → 100 emails/day per inbox).
• Personalize with variables — but keep it human.
• Rotate inboxes and track reply rates.

Sales Engagement Platform: Run and track sequences with Apollo or Instanly. A/B test hooks and monitor conversions.

LinkedIn Automation: Expandi can mimic human behavior — connect → follow-up → share your repurposed content in DMs.

Data Sync: Push engaged contacts (clicks, replies, meetings) into your CRM. Keep cold outreach out of HubSpot or Salesforce until it’s warm.

Pro Move: Auto-move any reply into a “Marketing-Sourced” pipeline stage so your team gets attribution.

‍‍4. Connect It All to Your CRM (Attribution = Credit)

Don’t lose visibility between marketing and sales.

• Tag every lead source (UTMs, campaign IDs).
• Use HubSpot, Dreamdata, or Windsor.ai to trace content → conversation → deal.
• Set up “influence scoring” so even if a blog or post assisted a deal, marketing still gets the win.

Pro Move: Auto-sync all outbound touchpoints into your CRM — every email, DM, ad click — for full-funnel attribution.

5. A/B Test Across Channels

Run experiments:

• Same content, multiple headlines or hooks.
• Track which performs best across cold email, LinkedIn, and ads.
• Then double down where conversion rates spike.

Remember: Channel synergy is real. The more touchpoints, the faster trust compounds.

6. Drop It in Communities (Without Being “That Guy”)

Don’t just post — participate.

Find relevant Slack, Discord, or Reddit communities.

• Share your learnings, not your links.
• Ask questions: “Has anyone else tested [X] for outbound?”‍
• Then link to your post or case study naturally, when it adds context.

Goal: Start conversations that point back to your brand.

7. Measure, Learn, Repeat

Use tools like Dreamdata or HockeyStack to tie pipeline back to content. Which piece sparked the most meetings? Which channel drove replies?
Double down on the formats that actually move revenue.

Pro Move: Turn your best-performing topics into live sessions or roundtables — content that converts again.

8. Speed + Persistence = Pipeline

The secret sauce isn’t complexity — it’s momentum.

Activate within 48 hours of publishing. Run daily touches. Keep iterating.

Your content isn’t just a blog — it’s a conversation starter.